ATELIER 

With Arya Nathan Bara's 2024–2025 term, MCB entered a full rebranding — a revival built to outlive any single board. ATELIER treated the club as a workshop: everything remade by hand, from the logo system to the way rehearsals were run.

The diamond mark itself traces back to Clara's founding term — ATELIER didn't invent it, but reforged it into the layered, patient, precise gold identity system used today. The atelier had reopened.

Bekasi grew into a fully active chapter this term, expanding MCB's cross-campus reach further still.

Registrations tripled under this board, growing from 70 to 230 — the club's biggest single-year jump.

It was also the term the idea of a permanent, public record of every MCB generation took shape — the concept and first build of what would become the MCB Digital Archive.

Catwalk and photoshoot classes became routine, term-long offerings this year — previously only run as one-off workshops — alongside a new collaboration with the campus Photography Lab for member photoshoots.

MCB marked International Women's Day with an event in Bekasi, and the Bekasi chapter's growth into full activity this term built on that momentum.

The Senayan JWC campus welcoming party received brand sponsorship for the first time — Makeover and Tavi both gave out goodie bags — and it was also the site of MCB's first-ever model scouting, by JCM Scout.

The term's flagship national event, Arvest Sou, expanded into two main events: Arvest Sou: Creators Connect, a talk show with creators including Hilda Chriss in collaboration with TikTok Shop, Wardah and MCB; and Arvest Sou: En Vogue Escapada, which paired a photoshoot competition with a modelling-class scholarship at Top Model District for its winner.